Media Coursework Report Essays

Media Coursework Report Essays Media Coursework Report Essay Media Coursework Report Essay For my AS Media coursework. I chose to utilize manner as the genre of my magazine. To assist with my pre-production. I had to execute my ain qualitative and quantitative research into manner magazines and happen out what my mark audience of 15-19 twelvemonth old misss would desire from it. I went on to make the preliminary merchandises which included the forepart screen and contents page. and from these the chief merchandises which were the alternate forepart screen and dual page spread. These were all produced utilizing Photoshop. I began by making a questionnaire. as this is an effectual manner of happening out what my mark audience will be looking for in a manner magazine. I included 8 inquiries which asked some general inquiries into what the participant is interested in. and some into what they would wish to see in a manner magazine. to assist me make my front screen and contents page. I gave 20 questionnaires out to other pupils aged 16-19 as this fits my mark audience. By analyzing the consequences of the questionnaire. I found out a scope of information to assist my design my front screen. The participants chose ?2. 50 as the appropriate monetary value and for the magazine to be produced monthly. which I will use when making the forepart screen. 80 % of participants said they would be more likely to pick up the magazine if there was a famous person on the screen. Therefore. I will inquire a friend to present as a famous person to do it more appealing to my mark audience. 50 % of participants wanted to see interviews in the magazine and 30 % wanted genre-specific characteristics ( in this instance. it will be manner. apparels etc. ) which I will do certain to include in the contents page. I formed a focal point group with other AS Media pupils in my category. They were all females. ranged from the ages 16-17. and had an involvement in manner. doing them representative of my mark audience. I asked them if I should set merely one image on the forepart screen. or add smaller 1s around the page to demo what’s included indoors. The feedback I received was really helpful. and led me to utilize merely the one chief exposure for my preliminary forepart screen and my chief front screen. to maintain the trade name consistent. This keeps it looking professional and stops the page from looking overcrowded and rubbishy. By textually analyzing manner magazines presently on the market. I discovered a revenant subject among them. The bigger magazines ( Vogue. Elle ) have been around for much longer. and their screen stars overlap the flag. However. when analyzing Look. I noticed that the flag overlapped the screen star. proposing that this magazine is new and lesser known. From this. I decided to hold the whole flag of my magazine seeable by audiences for my preliminary forepart screen as it is new and allows audiences to recognize the trade name in future. I so chose to overlap portion of the flag on my chief front screen with the screen star. as it is a ulterior issue and audiences should so be able to recognize it. The content analysis allowed me to see what’s included in manner magazines. This helped when roll uping the contents page. Obviously the chief portion of a manner magazine is the manner itself. However. it besides includes points related to hair and beauty. interviews. articles. advice and particular characteristics. I made certain to include all of these when planing my contents page. but I chose to maintain the chief focal point on manner. I decided to aim my magazine towards adolescent misss aged between 15 and 19. I thought this was a good scope. as misss in their teens will hold a more developed sense of manner. From my institutional research. I discovered that many manner magazines were targeted towards adult females in their 20s and 30s. and decided to take mine at a adolescent audience. Audiences for manner magazines such as Vogue and Elle were preponderantly female ; therefore it was of import to include points in the contents and on the screen that would pull a female audience. I besides tried to utilize feminine colorss where appropriate in the magazine to bespeak the mark audience. I besides made certain my focal point group was a good representation of my mark audience. therefore doing certain they had a clear involvement in manner and suit the age class. which they did. I created my preliminary and chief merchandises utilizing Adobe Photoshop which had all the necessary tools I needed to make a realistic and professional magazine. By comparing my magazine in relation to Vogue. I am able to see the strengths and failings of my production. I began by choosing the images I would utilize for each page. I used a Fujifilm Finepix S2950 to capture the exposure. The theoretical accounts used direct manner of reference as this is the most effectual manner of pulling the audience. I used a hairdryer to make the consequence of air current blowing the model’s hair. I chose to utilize an image with a light background. with a theoretical account have oning spring vesture. I think this helped to do the screen expression more professional as Vogue frequently incorporates the colors of the magazine to suit the season. I increased the contrast of the image to do it look brighter and more appealing. I so went on to make whiffs around the image. and used merely Century Gothic’ fount to maintain it simple and sophisticated. I used a dark blue for the text as it contrasted good with the pink vesture that the theoretical account wore. I made certain to include little inside informations as good. including the saloon codification. monetary value and day of the month to do the merchandise more realistic. I was really pleased with the result of my preliminary forepart screen as it looked professional in relation to magazines on the market today. and had a similar manner to that of Vogue magazine. My following undertaking was the contents page. and from the research I did I was able to see what needed to be included. I wanted to maintain it consistent. and so I used the same flag from the forepart screen and used it at the top of the contents page. This was used in InStyle’s contents page. I besides used the same color strategy as the forepart screen. to demo that the two are related. I kept the text in columns and split the content into subdivisions. which is what I noticed InStyle and Vogue did when I researched them. I besides noticed in the Vogue contents page that there was some information about the forepart screen image. so I decided to include that in my ain. with information on where to purchase the apparels. I was rather pleased with the consequence of my contents page. as I spent a batch of clip on it. However. I felt that there was excessively much white infinite that could hold been filled in. It may hold been a good thought to add in some boundary lines to give the page some deepness. For the alternate screen. I made certain I kept the same font manner and size for my flag. This is because it is of import to maintain the trade name recognisable. I asked my focal point group if this was a good thought and they agreed. stating it would maintain it consistent and professional. All magazines do this. but manner magazines such as Vogue and Elle frequently change the coloring material every month to suit with the subject. I have decided to make the same in my ain production. by altering the coloring material of the flag and the whiffs to a maroon coloring material. to bind in with the month and season. It besides contrasted good with the screen model’s bluish frock. Like Vogue. I made certain I kept three whiffs around the borders of the chief image. to halt them from overlapping. I am truly pleased with the result of this as I think it could go through as a existent magazine. I so went on to make the dual page spread in A3 size. and selected my image to cover the whole background. This meant there was no white infinite left around the borders. but there was still infinite to set some text. I wanted the image to take up dominant infinite on the page to catch the reader’s oculus. which is what I noticed was used in Vogue’s dual page spread. I brightened the image and removed some defects on the theoretical account to seek and make a unflawed image. as flawlessness is one of the chief merchandising points for a manner magazine. I set the text out in two columns. as this is the layout that most magazines use. including Vogue. I used Rage Italic’ for the headline. which is what I used for the headline on the screen. to maintain a consistent house manner. I besides added page Numberss to the bottom corners. as these little inside informations help to construct up a realistic merchandise. I feel that my magazine is really similar to a professional merchandise and would stand out in the market topographic point. It follows the codifications and conventions of a typical manner magazine. and is aesthetically delighting for the mark audience. If I were to alter anything. I would do the forepart screen masthead somewhat larger. to do it more attention-getting.

A Study On HNC Social Care Social Policy Essay Essays

A Study On HNC Social Care Social Policy Essay Essays A Study On HNC Social Care Social Policy Essay Essay A Study On HNC Social Care Social Policy Essay Essay Valuess are criterions and principals by which we live our lives. These criterions are many and frequently depend on people`s background e.g. Culture, category, faith, gender, age. Valuess are highly single attitudes that direct people`s responses to the universe around them. Amongst some of the values I live my life by and regard are privateness leting me to hold infinite to myself and esteeming the fact that others may want privateness, to be safe and besides leting others the same, holding self regard, being trusty, being non judgmental, being anti discriminatory, respect life and religion, value freedom and equality, value pick and others points of position. I have learned to populate my life this manner from my parents and their households. The schools and church where I was taught, espoused the values of human self-respect, solidarity for the common good, charity, and the household, all of which I continue to keep beloved. I hence try to guarantee that I treat people the manner I would wish to be treated. Because of these values, I am able to work merrily alongside the organisation I volunteer for, as their policies and processs represent many of these common values. We guarantee the right to self-respect, pick, regard, privateness, and protection. I must see my clients beliefs and penchants. I presently volunteer as a Befriender for a group that helps grownups with larning disablements become included within the community through socialisation, by fiting Befriendees with supportive Befrienders. I, as a voluntary for this organisation, provide their service participants with the chance to take a full and fulfilling portion in their community. I besides help to raise consciousness of issues impacting grownups with larning troubles in community engagement. I did this in a major manner by take parting in the aggregation and presentation of our request to the Scots Parliament to bespeak that Befriending is to be financed with nucleus support. Although Befriending, to assist societal inclusion was briefly mentioned as a agency of back uping grownups with larning disablements in â€Å"Same as you Strategy†2000, this article has neer been defined by the authorities as a nucleus service to be provided by councils. As a consequence, Befriending for Adults with Learning Disabilities has seldom been financed or delivered by statutory services. However, the societal work section is the chief agencies of referral to our organisation and so for the minute receive this service free, financed by charitable contributions. I feel this is a signifier of statutory favoritism against our client group and trust our request resolves this state of affairs. This request has received a positive reaction from the requests commission and is still traveli ng through the commission processes. The nucleus values of our administration are underpinned by the National Care Standards, which were set up under the Regulation of Care ( Scotland ) Act 2001. This Act came about to modulate the attention and societal work force and set out the principals of good attention pattern. The Care Commission was set up under this Act to register, modulate, and inspect all attention services listed in the Act. It besides established The Scottish Social Services Council ( SSSC ) . The SSSC has purposes and aims to protect the service users, rise criterions, strengthen, and support work force professionalism. There are six chief criterions laid down in National Care Standards that are at the Centre of any attention pattern. Dignity â€Å"making person feel worthy and impressive† as defined in the Oxford English Dictionary. I guarantee that I give self-respect by esteeming persons for who they are. I recognise all persons are different and I am sensitive and cognizant of this. Privacy and confidentiality is the demand and right to privacy. The rule of confidentiality between me and the service user is built on common regard and trust. Confidentiality is farther reinforced by the Data Protection Act 1998. This allows our service users to see any information that is held on them. I must guarantee that this information is held firmly in a locked filing cabinet. Any information I write in an activity program must be true, factual, and accurate with my sentiments to be nonsubjective. Choice means giving and explicating different options to persons. I support our service users by promoting their right to take. By offering they limited options that will promote them to look at positive options within a safe environment. Safety means that I must guarantee my service user when in my attention, is protected from injury and maltreatment. If I suspect or observe that injury and maltreatment has or is taking topographic point, against a service user, I must describe the incident in an Incident Report Form within 36 hour of the episode to my line director. I besides complete a hazard appraisal signifier before any activity. Gaining Potential ensures that I must let my service users the opportunity to take to accomplish things great and little within their abilities. These nucleus values are represented within our administrations policies and processs. To guarantee client safety we have a Health and Safety Policywhich is designed to follow with the Health and Safety at work Act 1974. Hazard Appraisals are used on a day-to-day footing before an activity to guarantee that the staff and clients are safe on the premises. We besides have Accident and Incident Reporting processs which are required under the Reporting of Injuries, Diseases, and Dangerous Occurrences Regulation 1995 ( RIDDOR ) , Social Security Regulations 1979 ( SRR ) , Data Protection Act, to be reportedin an efficient mode. I must finish relevant signifiers and study to my line director. If an event requires describing straight to RIDDOR the records should be kept firmly for at least three old ages. Our Equalities policy complies with the Sex Discrimination Act 1975 and 1986, the Race Relations Act of 1976 and the Race Relation Amendments Regulations of 2003, the Disability Discrimination Act 1995. Our organisation opposes all signifiers of unjust and improper favoritism on the evidences of coloring material, race, faith, nationality, societal background, gender, sexual orientation, matrimonial position, age and disablement. It besides promotes the rule of equal chances in paid employment, voluntary work, and service proviso. Although it is of import to use positive values within my pattern, it is sometimes hard to make so. Giving person pick demands to be balanced by guaranting that this pick is safe and positive. Giving Adults with Learning Disabilities excessively many picks can do confusion and sometimes fear. So I give limited positive picks to guarantee that this does non go on. Safety issues can besides restrict picks, as under the Health and Safety at Work Act 1974 and National Care Standards it is of import that I guarantee my client is safe from injury and maltreatment. If a hazard appraisal shows that an activity is non suited to the client because of safety issues so the pick of making that peculiar activity is reduced. The values conflicting here are my clients wellness and safety and his right to pick. Privacy and confidentiality is dealt with in our Confidentiality policy. Our organisation requires information about clients, voluntaries, staff other organisations and our ain organisation. I am hence committed to guaranting that all information is stored safely which besides allows appropriate retrieval. Confidential stuff must be kept in a locked cabinet. Volunteers are merely able to see files â€Å"on a demand to cognize footing only† . Computer entree is limited to authorised staff and information backed up. All of these policies are compatible with the Data Protection Act 1998.If a client discloses something to me and inquire me non to state anyone so I must esteem his/her wants as a affair of trust. However, sometimes this can be hard, particularly if maltreatment is disclosed. Under these fortunes I am obliged to state him/her that I understand his/her demand for confidentiality, but the fortunes require me to rede my line director in authorship and that this will be in his/her best involvements and to seek non to worry. The values conflicting here are protection from injury and maltreatment and confidentiality. As we do non provide a attention service, w e are non required to register with the Care Commission, but we guarantee all our policies and processs meet their criterions. As all clients under these criterions are lawfully allowed an individualized attention program, we alternatively have an activity program. To guarantee no favoritism takes place the client is assessed utilizing ( Ref1 ) PIES. We take into history, our clients Physical demands, Intellectual needs, Emotional needs, and Social demands. Needs were foremost described as demands for our endurance in the theoretical account put frontward by ( Ref 2 ) Abraham Maslow, a Humanist Psychologist. He stated that human demands can be arranged in a step ladder pyramid and that the lower degree demands must be satisfied before higher degrees can be met. Get downing from the basic psychological demand, so traveling to safety and security, societal, esteem, and self- realization. He suggested that non fulfilling these needs the individual could go defeated and emotionally hard-pressed, with perchance poorness and crisis taking topographic point. He besides suggested that these demands must be met in order. Prejudice as ( Ref3 ) defined in the Collins dictionary â€Å"is an unreasonable disfavor of a peculiar group of people or things, or a penchant for a one group of people or things over another† . Prejudice is caused by a deficiency of apprehension of something, doing the incorrect feeling to be created. ( Ref4 ) The Functionalist positions province that society can be likened to the human organic structure, with different variety meats ( establishments ) holding different maps yet all working together to maintain the organic structure ( society ) alive. The negative facets of favoritism harmonizing to the functionalists province that it exacerbates poorness and offense, that society fails to utilize the resources of all persons, discourages good will, and deter the declaration of differences. These negative facets can supply occupations by holding to use constabulary officers, justness system, and civil retainers. Although non to be encouraged, the functionalists province tha t the positive facets of prejudice keep people in their proper topographic point within society and deter them from oppugning their topographic point within society. The functionalists believe that it is normal for one group to be superior to the other, that society is unequal and competition within society is natural. Discrimination happens when one group does non desire to hold another group change their set functions. Changes in the economic system can see prejudice impacting those in poorness because other groups may experience that the benefit system budget is being abused by those who are out of work. Prejudice can be seen in my client group, which has a definite demand of the benefit system. Working with people with larning disablements has shown me that bias arises amongst some of the local community. This is a little subdivision of the community pre- judgment those with learning disablements through deficiency of cognition and so they hold unfavorable positions or sentiments towards people who are different and so blustery can take topographic point. Adults with learning disablements are a subdivision of society that tends non to be able to stand up for themselves. They rely on household, societal workers, protagonism workers, and support workers to rede them on their rights, picks, and duties. Unfortunately, through no mistake of their ain, some subdivisions of this community may non have this relevant information. They do non have the attention, benefits, and advice that they need, or they do non have the statutory services they deserve. This can be caused by certain people denying our client group their rights and so know apart against them. Harassment, intimidation, and hate offenses of those with learning disablements takes topographic point in many countries. The recent decease of a female parent and girl burned to decease in England after legion menaces and torment is an inordinate illustration and consequence of favoritism. Discrimination takes topographic point through fright, misinterpretation, misinformation, and so every bit good as Torahs against favoritism, we need to educate and supply preparation against it. To seek to guarantee that the incident that took topographic point does non go on in our community, our organisation is involved in supplying a preparation service to the community. I have taken portion in preparation to seek to educate young persons from the local secondary school about Learning Disabilities. This resulted in them going equal voluntaries to younger kids with Learning Disabilities from the local school for autistic kids. A music group was set up to convey these two groups of childs together, with positive consequences. ( Ref 5 ) Adults with Learning Disabilities are more likely to develop wellness jobs. Therefore, without support, they may non be able to do their feelings known and so screening and or intervention may be denied. The demand for support to let them to take as normal a life as their abilities allow and to entree services, has a fiscal cost to society. The belief that people with larning disablements, are a fiscal load to society, and non supplying relevant support is grounds of discrimination.Their ailment wellness has my client group grownups with larning disablements trusting on benefits. Therefore, being able to afford the usage of conveyance and taking portion in societal activities are reduced for those who are on benefits. This is more apparent in those with larning disablements in rural countries. They are socially excluded and marginalized, through the deficiency of low-cost and regular conveyance services. The opportunities of employment for this group of persons are rare as most do non hold the capacity to prosecute in work and so they will go on to populate on benefits. Psychologically that can ensue in depression, low self- regard, defeat, or anger. Causing their behavior to be affected, by them going withdrawn or violent. Through statute law, societal attention organisations now have to be more accountable and have increasing duties to compose and keep policy and processs. These have to follow with current statute law and exist to protect people`s rights and guarantee quality services are provided. Our policies and processs must hold specific guidelines, for illustration, they cover confidentiality and privateness, equal chances, wellness and safety, maltreatment policies, lone working patterns, activity planning and reappraisals and hazard appraisal and direction. I have a duty to read the organisations policy and processs exhaustively and incorporate them into my pattern. I should question any uncertainnesss and describe any violations. If I am uneasy about the pattern of others within the organisation or within any other bureau I come into contact with, I must describe to my line director and seek advice. My director has a duty to bring forth these policies and processs guaranting they incorporate current statute law. Management ensures that staff and service users have easy entree to them. Discussion and contemplation of policies and processs to guarantee they are justified and explained to staff is encouraged. I receive continued preparation, support, and supervising and engage in partnership working with relevant bureaus. Mentions. 1. Elizabeth Bingham + . ( 2009 ) . Social Care: Group Award Graded Unit. In: Heinemann HNC in Social Care. Edinburgh: Heinemann. 147. 2. Elizabeth Bingham + . ( 2009 ) . Psychological positions and Theories on development and demands. In: Heinemann HNC in Social Care. Edinburgh: Heinemann. 86-89. 3. hypertext transfer protocol: //dictionary.reverso.net/english-cobuild/prejudice 4. Eliz Bingham + ( 2009 ) . HNC in Social Care. Edinburgh: Heinemann. 112 5. hypertext transfer protocol: //www.learningdisabilities.org.uk/media/news-releases/news releases-2005/14-july-2005/ ? locale=en

Marketing Audit of ARAMEX company Research Paper

Marketing Audit of ARAMEX company - Research Paper Example This business model is in stark contrast to other companies which invest heavily in procuring assets such as aircraft and fleets of vehicles. This strategy of differentiation has significantly contributed to the success of the company in its business since it has a strong customer base. Though there are positive signs of growth of the company, it has been noted that it should take certain measures into consideration in order to improve its business. Therefore, it has been recommended that the company should ensure that it adequately trains the managers so that they can cope with the new demands of managing new business acquisitions. . It has also been recommended that the company should invest in infrastructural development such as building warehouses given that this segment of business is the most profitable compared to other segments.This paper is designed to carry out a marketing audit for Aramex Company which operates in the transport and logistics sector. The paper is divided in to various sections and it starts by outlining the historical background of the company. The main part of the paper will analyse the environmental factors that impact on the operations of the company in this sector of the industry which is characterised by stiff competition. The paper will also outline and discuss the strategies used by the company in order to gain a competitive advantage in its operations. ... The main part of the paper will analyse the environmental factors that impact on the operations of the company in this sector of the industry which is characterised by stiff competition. The paper will also outline and discuss the strategies used by the company in order to gain a competitive advantage in its operations. The last part of the paper will outline suggested recommendations that should be implemented by the company in order for it to sustain its operations in a competitive manner. 1.1 Background information about Aramex â€Å"Aramex is a leading global provider of comprehensive logistics and transportation solutions and it was established in 1982 as an express operator. The company also rapidly evolved into a global brand recognized for its customized services and innovative multi-product offering,† (Aramex, 2012). It currently employs more than 12,300 people in over 353 locations across 60 countries, and has a strong presence across the whole globe. According to Aw an (2008), Aramex specialises in six different categories of business outlined below. International express delivery This service is meant for retail and wholesale delivery and this segment includes companies, banks as well as other retail stores. The packages delivered range up to 50 Kg and the customers can track their consignment through the company’s website. Freight Forwarding These services include air, land and sea transport and the route mainly involves all major cities. . Logistics These services include warehousing, inventory management as well as supply chain management and they are offered in the Middle East and North Africa regions Awan (2008). These services can still be tracked using the company website. Domestic

Marketing Plan for Nintendo Wii Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing Plan for Nintendo Wii - Research Paper Example Nintendo was introduced to the video game industry in 1985 only to become a great hit within the people of all age groups. It rejuvenated the gaming industry single-handedly. From the inception, the company was always on the run to improve its product technology while maintaining low price levels on the other. This strategy was well accepted by the general public that it catered to economical entertainment. Thus its sales have surged into millions within a short span of time. Recently it introduced Wii which has several advanced features with a built in wi-fi capability. The company is now on the plan for implementing a strategic marketing plan which would be most beneficial for its running in the future. (Anon., 2010). Background analysis Organizational background: Nintendo was originally a Japanese playing card company which introduced its entertainment system in U.S. Today, it has its presence in over 20 countries covering Asia Pacific, Europe and America. Its customers range from 5-120 years of age. Most of them however are youngsters. (Armstrong. M., 2006). The crucial part of Nintendo’s success was its perfect planning and timing. It released its gaming videos in 1985, when the whole video gaming industry crashed totally. (Cooper.R.G., 2001), (Anon., 2005). This is similar to the research undertaken to identify aggressive competitor’s attacks on market leaders. According to the research, a competitor is said to be above-normal aggressive if he moves into new markets geographically, compete with leader’s brands, enter for the first time into the market and increase advertising expenditures.

Farewell my concubine Movie Review Example | Topics and Well Written Essays - 500 words

Farewell my concubine - Movie Review Example We see how the Communists push down actors and homosexuals to the bottom of the Chinese social ladder. Before the rise of Communism, actors enjoyed prestige in China and there were no rules against homosexuality as well. However, Communism placed an emphasis on conformity which threatened both the acting profession and homosexuality. It is this blunt and horrifying treatment to which actors and homosexuals are subjected by the Communists which served to put a ban on the film upon its release. Political changes brought on by the rise of Communism in China during the mid-20th century adversely affected sexual identities. â€Å"Farewell my concubine† fearlessly explores the homophobic anxiety brought in the Chinese society by the Communists which earlier had never been recognized as a solid sexual problem. A gay or queer identity in some form has existed throughout the history of China, but the dawn of Communism served to eliminate homosexuals from the Chinese society. Before the introduction of these political changes, the Chinese society was quite tolerant of homosexuality and same-sex desire did not meet with cruel treatment. Sexual diversions with other men or women outside of marriage were generally accepted or ignored as long as one married and reproduced. As homophobia picked momentum everywhere in the world in the early 20th century, China in contrast became more attractive for homosexual men. But, all of that changed when China went through political changes later. This is because the Chinese environment which was one characterized by freedom began to be known for its oppressiveness. This is considered by many to be the greatest Chinese film of all time because of its brave exploration of the most disturbing fields in the Chinese history which is related to the Communism. China is ruled by a Communist party which is why the film was banned because it

Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 2500 words

Success in Social Commerce - Research Paper Example By the end, we draw the growth pattern of social commerce chronologically on the basis of business articles and educational publications starting from 2005 to 2011. A structure that unites people, administration, expertise, and the information scope is used to present an organized study of the progress of social commerce. Our assessment portrays that from 2005, the year the terminology social commerce had begun to be used, suppositions and perception of individual in social commerce moved from a universal depiction of human nature to an intensive research with diverse perspectives from social psychology to social culture, and economic environments. According to the administrative aspect, business plans and model develop from the short-tail to long-tail thinking with innovative notions such as branded social communities, forte social networks/communities, niche brands along with joint purchasing, and multichannel social systems (Wang & Zhang, 2012). According to our assessment, the ni che social networks/communities give power to smaller businesses in the cut throat commerce world. Success in Social Commerce Introduction Alongside the attractiveness and profitable achievement of social networking sites and different kinds of social channels, the term social commerce was envisaged in the year 2005, portraying a rising phenomenon (Beisel, 2006). For argument sake, we precisely define social commerce as a type of business that is arbitrated by social media. Social commerce uses social channels that assist social communication and involvement of the users to support activities in the business of different products and services conducted both online and offline (Afrasiabi & Benyoucef, 2010). It signifies prospective business opportunities that merge shopping and social networking via social media. The social media users enjoy many online activities that are similar to the offline activity mode, the online difference being the mode of attaining the activities, such as online shopping, online interaction with friends and so on. The challenge for the social media is to give a satisfactory experience to online users so that they switch to the online mode of shopping and socializing. Referral economy is a new category of e-commerce that is basically gaining from the positive aspects of information technology (Harkin, 2007). Discussion Social commerce where vendors advertise through social networks or intensely incorporate social media into the purchase procedure is already consumed by several major brands globally. Many brands advertise their products and services on the social media platforms and with this advertisement they are able to reach a wide audience. It is little in terms of profits but has a vivid – although uncertain – future (Brito, 2011). In technological terms, IT competencies and potential for social commerce develops from blogs, to social networking sites, to sites that share media and to smart phones. Despite the fact that Facebook becomes a moneymaking platform, developing the idea of f-commerce, Google and Twitter became tough competitors with immense possibilities as well (Gordon, 2007). The competition level in the social media platforms is immense and each social media platform has to provide some unique feature which is not present in other platforms.

The Gender Roles And Working Culture In The Nursing Industry Essay - 4

The Gender Roles And Working Culture In The Nursing Industry - Essay Example Workplace culture and gender roles have been changing very radically in the past few decades. For instance, workplace roles traditionally associated with men or those ascribed to females have seen a shift in acceptance of the opposite gender. More women are taking up roles that were traditionally reserved for men (Mills, 2002). At the same time, men are also venturing into career lines that were assumed best suited for women. For instance, nursing was for a long time considered the preserve of women. Recently, more men have taken up nursing as a profession and can be found in many health facilities across the world (Cross & Baglihole, 2002). Meanwhile, it is not always easy for men to venture in professions culturally considered the preserve of women such as nursing. This essay explores the gender roles and working culture in the nursing industry with regards to sharing of roles among male and female nurses. The traditional nursing industry has been stereotyped in favour of women. Un known to many quarters, this was not always the case. In fact, the domination of women in the nursing profession only began to emerge in the 1800s with largely unskilled female nurses providing the essential medical services. As early as 250 B.C. E nursing schools existed but admitted only men for training (Thompson, 2014). The oldest documented nursing school is believed to have been set up in India, which also recruited male students to care for the sick. In continental Europe, nursing services were provided by Christian organizations such as churches. For instance, when the Bubonic plague broke out in Europe, church organizations took over the role of caring for the sick and disposing of the dead. The Benedictine Nursing Order established by St. Benedict, as well as the Knights Hospitallers, are some of the earliest nursing institutions.